He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, and Brand Activism: From Purpose to Action in 2018. Kotler's latest work focuses on economic justice and the shortcomings of capitalism. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. Sebagai profesor, kini dia mengajar di Kellogg School of Management di Northwestern University. Dia berprofesi sebagai penulis buku, konsultan, dan profesor di bidang pemasaran. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Judul Seri, : - Penanggung Jawab, : Kotler, Philip Keller, Kevin Lane Penerbit, : Pearson Kota Terbit/ Tahun, : Essex / 2015 Ket. Philip Kotler dilahirkan pada tanggal di Chicago, Amerika Serikat. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor currently the S. Wikipedia (0.00 / 0 votes) Rate this definition:
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